Lyca Radio Network has joined forces with Shana Paratha to offer listeners the chance to win tickets to the highly anticipated Arijit Singh concert, taking place this September.
Shana Paratha, one of the principal sponsors of the landmark event, will welcome over 40,000 attendees to Tottenham Hotspur Stadium—making it the largest Bollywood concert ever staged in the UK.
Listeners tuning in to Lyca Radio’s flagship Greater London shows, ‘Breakfast with Doni Brasco’ and ‘Drive with Raj Baddhan’, will have the opportunity to win tickets throughout the week, courtesy of Shana Paratha.
As part of its promotional campaign, Shana Paratha has produced bespoke Arijit Singh-themed adverts, which are currently airing across the Lyca Radio Network. The campaign is being managed by Mango Marketing.
Raj Baddhan, CEO of Lyca Radio Network, commented, “We’re delighted to collaborate with Shana Paratha to give away the final batch of tickets for what promises to be the biggest UK concert by an Asian artist. All this week, our listeners will have the chance to win tickets through the specially recorded Arijit Singh song adverts created by Shana Paratha.”
