Lyca Radio Network has announced its collaboration with Marshmallow Car Insurance to launch a special Diwali-themed competition in the heart of Leicester.
On 18th and 19th October, members of the public are invited to spot the distinctive pink Marshmallow car near Clock Tower in Leicester City Centre and enter a prize draw for the chance to win something special from Marshmallow.
To enhance the festive atmosphere, Lyca Radio Network will be broadcasting live updates throughout the day, bringing listeners closer to the excitement on the ground.
Commenting on the initiative, Raj Baddhan, CEO of Lyca Radio Network, said, “We’re thrilled to be collaborating with Marshmallow Car Insurance for the very first time, especially through our Midlands station. This Diwali-focused campaign is a fantastic opportunity to engage with our local audience, and we’ll be broadcasting directly from the event to capture the energy and spirit of the celebrations. Do head down to Leicester City Centre and take part, you could be a lucky winner with Marshmallow.”
