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Lyca Radio ties-up with Betfair for cricket updates

Lyca Radio Network has partnered with Betfair for an exclusive collaboration to deliver cricket score updates during India’s tour of England this summer.

Starting from Friday, 20th June, Lyca Radio Network will provide special live cricket updates, enhanced with engaging content, in partnership with Betfair. The tournament will feature a five-Test series, promising intense competition and thrilling moments.

Expressing his enthusiasm for the partnership, Raj Baddhan, CEO of Lyca Radio Network, stated: “The India tour of England is among the most eagerly awaited tournaments of the year. We are thrilled to be partnering with Betfair for exclusive programming that will add to the excitement.”

With this collaboration, Lyca Radio Network aims to bring comprehensive coverage to cricket fans across its stations in Greater London, Greater Manchester and Leicestershire. 

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