Shoppers at Quality Foods in Hayes enjoyed a vibrant in-store food tasting weekend on 14th and 15th February, celebrating Disha’s Supreme Pure Extra Long Basmati Rice.
The special Valentine’s weekend promotion was hosted by Lyca Radio presenters Ruby Raza and Naj, who brought energy and warmth to the event, inviting customers to discover the exceptional taste and quality of Disha rice.
Throughout the weekend, customers were able to sample freshly prepared dishes made with Disha Supreme Pure Basmati Rice, experiencing first-hand its extra-long grains, beautifully fluffy and separate texture, and distinctive natural aroma. Sourced from the finest regions of India, this premium-quality rice is crafted for those who appreciate authenticity and excellence. With its traditional taste and enhanced fragrance, it is ideal for biryani, pilau and everyday family meals alike.
Sunil Chandarana, Owner of RS Foods and Founder of the Disha Rice brand says: “My inspiration comes from my uncles, Hasmukh Nagrecha and my late uncle Vinod Nagrecha, who were among the forefathers in bringing authentic Indian taste buds to UK shores in the late 1960s. That legacy continues to drive everything we do at RS Foods. We pride ourselves on delivering the highest quality products at the best possible price, and I believe we have truly accomplished this with Disha Supreme Extra Long this year and throughout Ramzaan. The strong repeat orders from our customers are a direct result of our careful marketing, perfect timing, and unwavering commitment to quality. It was wonderful to see so many families come together to experience Disha Supreme Pure Basmati Rice — once people taste the aroma and see the quality of the grains, they immediately recognise the difference. Disha Rice is the best choice for families across the UK — elevating the rice experience and bringing authentic flavour to every meal.”
Many shoppers tasting Disha rice for the first time were impressed not only by its aroma and grain length but also by its outstanding value. As a result, a significant number took advantage of the exclusive promotional prices available across the weekend, purchasing 5kg and 10kg bags to enjoy at home. The 5kg family-sized pack proved particularly popular, offering ample supply for family cooking while preserving the rice’s natural fragrance and authentic flavour.
As the UK’s leading Asian supermarket, Quality Foods has been serving communities across London since 1981. Known as the home of Indian groceries, the retailer proudly brings the authentic and diverse tastes of Asia to households across the nation.
