Lyca Radio Network has been officially confirmed as the exclusive radio partner for the Diwali celebrations at Quality Foods, reinforcing its continued commitment to supporting cultural festivities across the capital.
Throughout the festive period, Lyca Radio Network has been actively promoting exclusive offers available at Quality Foods outlets across London. Shoppers visiting the stores are being encouraged to scan a dedicated QR code in-store for a chance to win prizes from participating sponsors.
In addition, Lyca Radio Network has partnered with the Quality Foods store in Hayes to host a Diwali Shopping Festival on Sunday, 19th October, just one day before Diwali, featuring one-day-only special offers for last-minute shoppers.
Presenters from Lyca Radio Network, including Sarita Sabharwal, Doni Brasco, Ruby Raza, Sheena, Deep Rajah, Ashwini, and team lead Alka Shah, will be broadcasting live updates from the event between 12pm and 3pm, bringing listeners the latest from the festive atmosphere.
Commenting on the partnership, Raj Baddhan, CEO of Lyca Radio Network, said, “We are delighted that Quality Foods has once again chosen Lyca Radio Network as its preferred partner for the flagship Diwali celebrations. We are immensely grateful to all the brands that will be showcasing their products on the special day. Diwali this year promises to be a memorable occasion with Quality Foods.”
A special acknowledgement is extended to the leading brands participating in the event, including Suhana Masala, Ashoka, Heera Foods, Samara Tea, Heer Rice, Haldirams, Deep Foods, among others.
To mark the occasion, Gold Bank London will host a special pop-up at the Hayes store, and shoppers will also have the opportunity to win a holiday with Star Tours.
