Lyca Radio Network at India Day (IDMK) proudly powered the summer spirit within Milton Keynes this year, setting the tone for an unforgettable celebration. Milton Keynes was buzzing with excitement as the annual IDMK event returned, drawing in a lively crowd of 15,000 to 16,000 people. For 2025, Lyca Radio had the honour of being the exclusive radio partner, bringing the festival spirit to life across the city and beyond.
IDMK has become a much-loved fixture of the Milton Keynes summer calendar, renowned for its vibrant mix of food stalls, cultural activities, dance, games, and live entertainment. This year was no different, with visitors enjoying a fantastic array of experiences that celebrated the rich diversity of the community.
The event’s highlights included outstanding performances by the talented singer Raghav, whose lively sets had the crowds thoroughly entertained and dancing along.
Raj Baddhan, CEO of Lyca Radio Network, said: “Lyca Radio’s exclusive partnership played a vital role in championing the event, offering listeners all the latest updates, interviews, and behind-the-scenes insights. Our support showcased our dedication to local culture and community spirit, making us the perfect broadcast partner for such a significant occasion.”
As the day drew to a close, it was clear that IDMK 2025 had once again brought people together in celebration of culture, music, and fun. With Lyca Radio by their side, the event was a resounding success, leaving everyone eagerly looking forward to next summer’s festivities.
