Lyca Radio Network has announced an exclusive partnership with the upcoming Gujarati film ‘Dhabkaaro’, further strengthening its commitment to supporting new Gujarati cinema across the UK.
As part of the collaboration, Lyca Radio Network will promote the film across its stations in Greater London, Greater Manchester and the Midlands, giving ‘Dhabkaaro’ prominent coverage ahead of its release.
The network is also offering listeners an exclusive opportunity to attend a special preview screening on Thursday 30th April at a central London cinema. Tickets for the event are invite‑only and available exclusively to Lyca Radio and Lyca Gold listeners.
Raj Baddhan, CEO of Lyca Radio Network, said, “Gujarati cinema is experiencing a remarkable resurgence, and Lyca Radio Network is proud to play a part in bringing these powerful stories to audiences across the UK. ‘Dhabkaaro’ is a compelling film, and we’re delighted to support its journey.”
Lyca Radio Network has previously partnered with major Gujarati hits including ‘Laalo’ and ‘Chaniya Toli’, cementing its position as a leading platform for regional Indian cinema in the UK.
‘Dhabkaaro’ stars Deven Bhojani, Aarjav Trivedi and Abhishek Shah, and follows the story of Ashok Patel, a man known for his cruelty, dishonesty and harsh temperament, who embarks on a journey of redemption as he seeks forgiveness for the mistakes of his past.
