Lyca Radio Network has further strengthened its partnership with Koka Noodles by launching a specially curated new feature titled ‘Tasty Track of the Hour’.
Injecting a fun, tongue-in-cheek flavour into its programming, this light-hearted feature will serve up vibrant, high-energy songs each hour, designed to spice up the listening experience and whet appetites for both music and mealtimes.
Commenting on the collaboration, Raj Baddhan, CEO of Lyca Radio Network, said, “We’re thrilled to continue our exciting journey with Koka Noodles through this creative initiative. ‘Tasty Track of the Hour’ brings a delicious twist to our sound, offering listeners a playful blend of great music and great taste. It’s the perfect fusion of entertainment and enjoyment.”
The campaign reflects Lyca Radio’s continued mission to blend innovation and engagement, while offering brand partners a dynamic platform to connect with South Asian audiences across the UK.
