Lyca Radio Network has announced partnerships with three major film releases arriving in cinemas on 1st May, ‘Ek Din’, ‘Raja Shivaji’ and the Gujarati-language production ‘Dhabkaro’.
All three titles will be exclusively promoted across the Lyca Radio Network, further strengthening its position as a leading platform for film campaigns within the UK’s Asian media landscape.
‘Ek Din’, starring Sai Pallavi and Junaid Khan, is a romantic drama that explores love, timing and the life-changing impact of a single day. The film follows two individuals whose paths cross unexpectedly, leading to an emotional journey shaped by fate and circumstance.
Historical epic ‘Raja Shivaji’ features Riteish Deshmukh in the lead role, portraying the life and legacy of the legendary Maratha warrior king, Chhatrapati Shivaji Maharaj. The film brings to life his battles, leadership and enduring influence on Indian history.
Gujarati film ‘Dhabkaro’, starring Malhar Thakar and Monal Gajjar, is a heartfelt drama centred on relationships, personal struggles and emotional resilience, offering a story that resonates with family audiences.
Raj Baddhan, CEO of Lyca Radio Network, said, “Lyca Radio Network is fast becoming the one-stop shop for the biggest Bollywood film promotions on UK Asian radio. Not only are we promoting each film in our unique style, but also giving away exclusive prizes such as tickets for the Gujarati film ‘Dhabkaro’.”
