Lyca Radio – Midlands has announced a new partnership with Leicester’s renowned community brand, Peepul Centre, marking another significant milestone since the station expanded its service across the Midlands.
The expansion has been met with an overwhelmingly positive response from listeners and advertisers alike, with a growing number of regional and national brands switching to the Lyca Radio Network. The collaboration with Peepul Centre is one of several high-profile partnerships recently unveiled, reinforcing the station’s growing influence across the region.
The timing of the partnership is particularly fitting, as Peepul Centre celebrates its 20th anniversary. Over the past two decades, the Peepul Enterprise has established itself as far more than a venue. Situated in the heart of Leicester, just minutes from the city centre, it serves as a hub where businesses meet for presentations and networking, and where communities gather for companionship, shared experiences and celebration.
From weddings and exhibitions to shows, meetings and large-scale events, Peepul Centre offers modern, contemporary spaces complemented by onsite amenities and free parking, making it one of the city’s most versatile destinations.
Pruthvi Ratan, Event Coordinator at Peepul Centre, added, “This partnership with Lyca Radio comes at the perfect time as we mark 20 years of service. Lyca Radio’s reach and engagement across the region will help us connect with even more people, businesses and families. Together, we look forward to creating even greater opportunities for the community.”
Raj Baddhan, CEO of Lyca Radio Network, said, “We are delighted to be partnering with Peepul Centre at such a special time in its journey. As Lyca Radio continues to grow across the Midlands, it’s important that we align ourselves with trusted community brands that genuinely bring people together. Peepul Centre represents everything we stand for, connection, celebration and community.”
