Lyca Xtra podcast
The Sound of the British Asian Generation
Available across all major audio streaming platforms
About
Lyca Xtra is a unique speech service from the Lyca Radio Network, created to amplify the voices and perspectives of the British Asian community.
With its slogan, ‘The Sound of the British Asian Generation’, Lyca Xtra promises a compelling blend of culture, commentary and contemporary issues.
Lyca Xtra is available across all major audio platforms, including Spotify, Apple Podcasts, Google Podcasts, Amazon Music, YouTube, Audible, JioSaavn and Gaana, ensuring extensive reach from launch. A visual edition offers further exposure through Lyca Radio’s Instagram and YouTube channels.
Each episode will deliver a wide-ranging editorial offerings, bringing together in-depth discussions on sensitive subjects often avoided within South Asian communities, and interviews with prominent business leaders, celebrities and entrepreneurs. It will also explore lifestyle themes, including health, the economy and politics, reflecting the interests and concerns of its target audience.
